Find the Right Fit for Your and Your Business – And How Writing Fits Into It

Ebay is a huge marketplace attracting millions of buyers on a weekly basis, internationally. The potential for income is only limited to your imagination, and how passionate you are about your niche business. In creating an online business, like an Ebay store, customers want to know your expertise, and they want information. The actual Ebay site is just one way that people can find you. They could potentially find you through blogs, articles, Facebook, Twitter, Pinterest, or your own personal website. If your passionate about niche, and you can convey that through writing, you’ll be able to succeed much faster (and further) than someone who can’t write.

How to Pick Your Niche

Picking a niche is easy. What do you love doing? That’s what you should be selling. If you don’t have a love for something, to be honest, that’s going to make it a lot tougher on you. The 2nd choice would be to pick an area that you have much expertise (loving it is great, but expertise counts for plenty).

If you were in the army for 12 years, maybe you should consider selling army t-shirts or army themed equipment. If you can write about some of your experiences, give some first-hand stories about how you used something and know it’s great quality (and point out everything about the item), then you’ll gain some trust. If you make handmade crafts, Ebay stores can help you out there as well. The niche stores are what keep people coming back again and again. Repeat customers drive traffic, referrals, incoming links, and growth (so keep it niche!).

Choosing a Product Line Based on Your Inventory

Inventory can be found anywhere for your Ebay store. Some people shop at outlet malls, some shop right on Ebay. Others rummage through thrift stores and yard sales, while others find items directly from the manufacturer (which can be tricky) or liquidators. The key to finding your inventory is to keep looking, even when you think you’ve found the ultimate source. Supplement your inventory with items from all of the previously mentioned sources, and you’ll boost the number of auctions and items in your store, and increase the chances of being found.

Base your Niche on Passion

Without a passion for what you sell, you’re more likely to give up. Ebay does take constant promotion, and without growth, the store can easily fall flat or be left in the dust by the competition. Like I mentioned earlier, if you can write about what you sell, this puts you at a huge advantage. Passion is important! Show your love for your business and niche by customizing your about me page, Facebook, custom store pages, and other social media pages. If you can educate the buyer further about the product, how to shop for the product, what to look for, what makes the items authentic, what to avoid, and link to your store, you’re sure to get traffic flowing.

Building Your Store Takes Time

Once you’ve decided on your niche, you have to build your store and your following. Without a following, you can still survive, but it’s growth might be stunted.

Upon opening your store, here are a few tips to take into consideration:

  • Don’t stop running auctions. These are the lifeblood of the site, and will still be one of your biggest traffic draws.
  • Don’t hold onto inventory for too long. It’s better to dump inventory occasionally at a loss than to hold onto it and keep your store stale.
  • Keep posting new items, and post them as quick as you can. Post them before the competition, and post them as often as possible. You want to keep the excitement up and going!
  • Keep looking for new ways to promote your store.
  • Analyze the Ebay traffic reports to see what’s working and where your traffic is coming from.
  • Keep learning. Learn more about your niche, learn more about selling on Ebay. Just never stop learning.
  • Be patient. Gaining search engine traffic can take time… a long time! The age of your site matters, and so does the age of the links heading into your site. In th meantime, just keep working on building more links and pages headed into your site.
 Photo by Kathy Kimpel.