Using Facebook to Increase Ebay Sales and Promote Your Items

Your friends are on Facebook, your family is on Facebook, and some of your potential customers are also on Facebook. Don’t think that to integrate your Ebay business with Facebook means that you are intertwining your business and personal life, because Facebook has thought of that. You can create special “fan pages” devoted to your business that are completely separate from your own personal profile, where you can broadcast updates, news, items, links, photos, sales, or whatever you think is worth announcing to your fans.

All it takes to claim a fan page is a Facebook account. Invite your friends to become fans, drive traffic to your fan page from any blogs or websites you might have, and see interest grow as you establish yourself in real time as an expert in whatever it is that you might do.

Facebook Marketplace

The Facebook Marketplace application can allow you to post items for sale in your area, Craigslist style. The marketplace is free, and has features like photos and a description area to describe the item accurately. If you have your own Ebay store or items, you can use the Facebook Marketplace to feature some of your big ticket items, or use it as a way of marketing your store. Put your store URL on the image, or leave the URL in the description body. While it may not be worth it to list every single item you have on the Facebook Marketplace, it could be a good place to drive traffic through sharing your best items.

A Few Things About Facebook

  • Fan pages (now just called “Facebook pages”) are free. They don’t cost a dime, but they do take time to operate. The time invested is minimal, and the results are optimal.
  • Try posting not only your items, sales, and things about your store, but useful information in your genre that your current fans and potential fans will enjoy.
  • Avoid getting sucked into time consuming online games. Yes, Mafia Wars is fun, but it doesn’t pay the bills.
  • For best results, you’ll want to update your fan page at least once a week, maybe even daily if you have time.

 Few Things About Facebook

  • Fan pages are free. They don’t cost a dime, but they do take time to operate. The time invested is minimal, and the results are optimal.
  • Try posting not only your items, sales, and things about your store, but useful information in your genre that your current fans and potential fans will enjoy.
  • Avoid getting sucked into time consuming online games. Yes, Mafia Wars is fun, but it doesn’t pay the bills.
  • For best results, you’ll want to update your fan page at least once a week, maybe even daily if you have time.

How Facebook Can Increase Your Ebay Sales

Facebook can drive paying customers to your website in a number of ways:

  • Through a Facebook fan page of your store, you can link to individual items, custom pages, store categories, your About ME pages, guides, and other related links.
  • Link your blog to your Facebook fan page and automatically feed blog posts to your fan page through Networked Blogs.
  • Use the Facebook Marketplace to drive local traffic.
  • Offer Facebook only discounts or offers to encourage more fans, shares, and click throughs.

What to Post on Your Facebok Page

  • Post about any sales that you are running in your store. However, keep in mind sales work best when the discount is steep, you offer free shipping, the time is limited, and the frequency of your sales is not very often.
  • Post about any pages that you’ve created to market your store. This could be your Squidoo lenses, Hubpages, your blog posts, custom store pages, or Ebay Reviews and Guides.
  • Share other recommended resources for your niche. While you may be sending traffic away today, your previous customer or potential customer will return again if they are a fan (and appreciate the resource today).
  • Share interesting new items or product lines that you’ve introduced into the store.
What You Shouldn’t Post on Your Facebook Page
Buyers don’t necessarily want to hear about the tuna sandwich you had for lunch, the great time you had at the mall with your nieces, or a political rant about the President. They’re here because they are interested in your business, your expertise, and you. You can keep them interested by sharing worthwhile information about niche, linking to content you’ve created about your niche, and offering an incentive to like your page and join. It could be a coupon, it could be a personal thank you, it could be a comment back to them. Whatever the case may be, people like attention and rewards, so be sure to let them know you appreciate them by posting only relevant content.
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