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small business marketing methods

50 Ways to Get the Word Out About Your Small Business

You’re here, you’re ready for customers! Now where are they? Getting customers through the front door (or to your website) can be one of the biggest challenges of owning a business. Luckily, there are plenty of resources out there that can help you get the word out about your small business. This page can help give you some ideas on marketing methods like social media, printed materials, networking, and more.

  1. Print up some business cards. Fancy or not, you need these for networking, pin up boards, your desk, and during impromptu conversations that might involve your business. These tips on handing out business cards can help get the word out.
  2. Create your own Facebook page. Post often, invite friends, create giveaways, and cross promote on your website and through email for maximum results. Also, comment on other posts AS YOUR PAGE.
  3. Pin your content and images on Pinterest. This can create a good traffic flow, especially if you have elements of your business that are highly visual. Here’s an in-depth Pinterest for business guide that’s worth reading.
  4. Create a YouTube video. YouTube can drive traffic to your website, and also increase your brand recognition. A link can be added to video descriptions, as well as on video cards and annotations, as well as your YouTube channel. Keep in mind, YouTube rewards videos that keep visitors on their site as opposed to sending them away, so decide how this fits into your strategy. YouTube videos are ranking very well in search engines (which makes sense since they are owned by Google).
  5. Post an advertisement on Craigslist about your business. Just like you would on Facebook or through email, include important information, compelling visuals and images on your Craigslist ad.
  6. List your product on Amazon. Not only could you see a boost in sales, but if your item is branded and unique, it could boost your web presence. This how-to will walk you through creating your own product listing.
  7. Join your local chamber of commerce business group, or create your own group. If the fees are too steep or you want to network with more specific individuals, consider starting your own group meet up at a local restaurant or cafe and invite everyone on Facebook (be sure to post in a town FB group to maximize exposure).
  8. Send an email announcement to friends and family. Not only are emails likely to be forwarded to interested individuals, but not everyone uses social media, and others are more likely to interact privately through email.
  9. A personal Facebook page update, kind of like your email newsletter, is a personal way to let friends and family know about your new business venture, promotion, or whatever it is that you are trying to achieve with your small business. This is different from posting on your business page, because your post will be seen by different people, and you may receive different engagement that you normally wouldn’t.
  10. Promote your business on Instagram. Like Pinterest, Instagram is highly visual, so if your business involves very visual elements, this is perfect for you.
  11. Use LinkedIn for networking within your niche. Sharing tips, strategies, and methods can help build camaraderie, while networking locally can help others remember your brand/name and potentially refer business to your down the road. Think of this as a long-haul strategy. Hubspot has lots of tips on creating a good LinkedIn profile that will work for you.
  12. Attend networking events and breakfasts, for both local businesses and in your profession. Face-to-face meetings can leave a bigger impression than online relationships, so be sure to use both methods.
  13. Offer free classes to teach people about your area of expertise. Establishing yourself as an expert can help build credibility and relationships, not to mention you’ll be doing a big favor to the community that others may feel compelled to reciprocate on, whether that’s through referrals, business or more connections.
  14. Offer a free ebook online for signing up for your newsletter. This way you can stay engaged with a targeted audience that’s already interested in your content and products. Learn how to create a free ebook to give away here.
  15. Give away your products in a contest. Yes, this whole free thing can seem a bit much, but they really do work. Giving away a product in a contest can increase your readership, social likes, overall exposure and shares. In the end, it’s worth your time and energy, and it’s low cost.
  16. Set up a forum. A forum on your website or on a social network can provide a great number of benefits. One, you establish yourself as a community person. Two, you can meet lots of new people in your niche. Three, There will always be an ad of sorts for your business, whether it be in your signature line on forum on your website, or simply in the name of the social group you create (for example, “Pittsburgh Cafe Local Connection”).
  17. Comment and become active on a local Facebook page. If a page is already established in your town, which most have, become active on that page. Don’t spam, just comment and interact. Only drop your own promotion once every week or so, and be genuinely helpful within the group to build trust.
  18. Create and send coupons via direct mail. Yes, people really do still read and use those! In certain industries, you’ll find an even greater return on your coupon ad investment. Usually, service and home based industries do well.
  19. If you don’t have a blog, you should start blogging. You don’t have to do it yourself, either. You can hire someone to do it, or invest time of your own in good posts. With blogging, quality is key, not quantity. Short posts are okay for announcements and quick ideas/thoughts, but for the most part, well-researched, in-depth posts will perform better than short ones, and will be shared more socially.
  20. Blog commenting should be part of your marketing strategy as well, especially if you have a blog. Commenting on blogs in your niche can drive traffic to your blog, and build connections with other bloggers if your comments are noticeable and helpful.
  21. Feature other businesses, locally or in your area of expertise, on your blog in a post. This could be by simply linking to them within a sentence when it makes sense, or mentioning them by name. Be sure to let that business know that you’ve featured them, and who knows, they might link back to you or remember the favor down the road.
  22. List your brick and mortar on Google Business. Listing is simple. With quick verification, you can have your business listed on Google Maps/Google Business and prominently in search results with Google’s official listing.
  23. Use free ad credits on Facebook, Google, and Bing. All of these at the time of writing this have free credits you can use towards creating your own ad campaign. Even a small campaign can deliver results. If the effort is worth it, it may be worth it to pay once your credits are used up.
  24. Try guest blogging to bring in new readers, subscribers, and potential new clients. Why stop at just your blog? Widen your reach by offering to guest post on blogs within your profession.
  25. Create an infographic. These are highly shareable, Pinterest worthy informational graphics that convey important information in an easy to read, visual format. If you can’t create one yourself, a designer on Fiverr may be able to help for cheap.
  26. Direct mailings to targeted potential clients can pay off. If you’re going local, you can even target specifically residences or businesses that might be in need of your service. For example, a house that needs a fresh coat of paint would be ideal for a painter to send a postcard. A newly seeded development of homes may be in need of landscaping maintenance. You get the idea!
  27. Redesign your website to keep your online presence modern, relevant, and competitive. A stale, outdated website is likely to underperform next to a competitor’s sleeker, more user friendly website.
  28. Reevaluate your “wow factor.” What is it that sets you far apart from the competition? If you are just like the rest, what is that you can offer that your customers want, be you are not currently offering?
  29. Get customers to review your website. There are many review sites, but Google Reviews, Yelp, and TripAdvisor tend to be some of the biggest ones. Don’t forget other platforms also have the latest word about your business, including Facebook, Twitter and Google Plus.
  30. Get listed on Yelp. Eventually, your business will likely find its way on to Yelp anyway, so why not set up an account first, and then manage all of the commentary on your business? You can reply directly to customers, so quick replies show that you are responsive and concerned with the happiness of your customers.
  31. Offer up a discount on Groupon. Groupon can be an effective way to bring in new customers that would not have found  your business otherwise.
  32. Answer questions about your field on question and answer sites like Quora and Yahoo Answers. If a page on your website happens happens to be a source “answer,” you can include that URL at the end of your answer.
  33. Give away samples of your product. Gift bags, door prizes, booths at a local fair, or samples to friends can be ways to increase your exposure at a small cost. Just be sure that a way to reorder or visit your store is including somewhere on the packaging and/or included printed materials.
  34. Get on Twitter to provide customer support. Like Yelp and Facebook, people will often publicly air their grievances about a business on Twitter. With Twitter, it’s as easy as “@” mentioning a @business_name to get their attention. Quick responses are key, and remember, everything here is public. Present a customer-friendly image and choose your words carefully!
  35. Set up an email subscriber list with a free email newsletter and a free digital gift as an incentive for signing up. Make their signup worth it for them to sign up, and they will be more likely to open your emails and take what you have to say seriously.That will come in handy when you want them to act on your sales pitches.
  36. Evaulate the SEO of your website and improve all posts/pages, or have someone do it for you. Setting up a website is one thing. Optimizing it for Google is a whole other project, and it’s worth it. Doing so can increase your rankings in search engines, and increase your traffic numbers by including all types of content within your niche/profession.
  37. Get on Snapchat to connect with an entirely different demographic. If your business is centered around a younger crowd, Snapchat can work wonders. Use Snapchat to make your business visible to a whole new crowd.
  38. Invest in good signage for your business in the right spot. A sign for your business should be visible, but consider if you can add signs to other areas around your business that can let people know you are nearby. Here are some ideas on color combinations, signs, and visibility to get you started.
  39. Set up a Google Alert to see who is talking about your business. Also use Mention for further results on social media (which can give you results on competitors as well).
  40. Host free webinars to get more email subscribers and site visitors. The more you have to offer for free, the more interested parties that will be visiting your site that can then be targeted for purchases.
  41. Break your audience down into smaller segments and target them one at a time, niche by niche, or micro niche by micro niche. While larger niches may be too competitive for small businesses starting out, conquering smaller niches one by one and building up to larger niches can be a more realistic strategy.
  42. Utilize video marketing, which is completely free. You can embed it in your email newsletter, post it on YouTube, create blog posts centered around video content, and post it to your Facebook page.
  43. Offer a referral when someone refers customers to you. Remind customers of this in person and through email correspondence. Learn how to get more referrals for your business here.
  44. Win some awards, and then brag about them. Put your new award emblems, logos or photos in blog posts as credibility boosters. These are often used as additions to a site footer, and can ease the mind of a buyer looking for signs of trust. Here’s a few ideas.
  45. Focus on excellent printed materials. Take the time to assemble a brochure that’s worth sharing, and can offer information on every aspect of your business.
  46. Charity donations of your items can spread recognition of your business. People are also more likely to support a business that supports a charity over a competitor that they know nothing about.
  47. Car magnets or sticker for your business can be cheap guerrilla marketing techniques that will pique interest. A single, simple domain name, Twitter handle, or Facebook page and quick message is more effective than loads of information.
  48. Sponsoring a local sports team or advertising on placemats at restaurants can be brand recognition boosters. If you’re locally based, then the exposure here can be great, and at a low price.
  49. Find out what your competition isn’t doing in terms of marketing. Scope out what their preferred marketing techniques are, and see what they’re missing (see our list above). Focus on these holes starting with the ones that you think your core clientele would be most likely to frequent.
  50. Don’t delay in response to potential clients. You work hard to find new clients, so why let them slip away? If you have a response from a client, waiting can cause you the sale. While you wait, they are researching competitors, may have second thoughts, they might get talked out of it, or they might just lose interest and be on to the next thing. Strike while the iron is hot and get back to them right away!
  51. BONUS: If you don’t have a website, you really need one to maintain a complete web presence and to further your brand. We can build a website for your business quickly at a reasonable cost to you. Contact us to get building!

 

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The Best Free Ways to Promote and Market Your Website or Business

How to Generate Interest in Your Website Through Marketing Techniques

If you own a small business, you’ll likely be looking into every sort of free advertising method that’s out there that can be cost effective and deliver results. While TV commercials aren’t going to come your way for free unless you are doing business with Saul Goodman, there are still plenty of ways to spread the word and promote your website… and that would be through marketing. Marketing is, for the most part, free, or almost free. It’s about as low budget as you can get, and it can often work just as well as paid advertisements. People also tend to trust them over traditional paid advertisements (though paid ads have their place as well).

Does Advertising Work??

We’ve all been exposed to advertising. TV, radio, billboards, pop ups, banners, video ads, and social media paid promotions…it’s everywhere, and you can’t escape it. Now stop and think for a second…how many times have you clicked on an advertisement online, or heard a commercial on the radio that has made you run out and buy something?

Chances are you haven’t all that often. Is this a cost-effective way for businesses to promote themselves? Free advertising (aka marketing) can be a better way to promote your business. It can be more effective, costs much less, won’t ruin your reputation if done correctly, and won’t siphon money from your savings like high cost ads can. Here, you’ll learn some of the techniques you can use to market your website for free.

Does Paid Advertising Work? – Advertisement Myths

advertising mythsWhen consumers make purchases, they most often are influenced by something someone said to them much more than any advertisement. Many people ask around about a product before they purchase to see if their friends or family have purchased the item, and to get their recommendations on who to buy it from. Why don’t people listen to advertising?

Because they don’t trust advertising.

Why not? Advertisements are everywhere. They’re constant. They may promise one thing, and deliver another. We’ve all become so numb to advertising, people for the most part ignore it! The advertising world is changing constantly, and new advertising methods are becoming more effective, cost-efficient, and sometimes, free. Viral videos, while not new, are something even big brands have gotten behind. And they work! A well planned out social media strategy can also yield big results. The best news here of all might be that YOU are on an even playing field with all of the big shots. You, more than ever, have the opportunity to be seen if you create something truly great. And, while the big guys might have the money to spend on Super Bowl ads, it really is an equal playing field in the marketing world.

In other words, with the right marketing tactics and delivery, you may never have to spend a dime on advertising.

Pepsi commercial

Billions of dollars are spent on advertising by large corporations, small businesses, not for profits and sole proprietors.

From the biggest of corporations to the smallest of mom and pop shops, word of mouth has the biggest affect on a business. Businesses are relying on different advertising methods that are much more economical and fresh. What are some of the new, effective ways businesses advertise?

  • Social Bookmarking
  • Blogging
  • Pinterest
  • Facebook
  • Forums
  • Email Marketing
  • Email Signatures
  • Classified Ads (Craigslist)
  • YouTube
  • Blog Commenting

Methods That No Longer Work in Marketing Your Website or Business

What worked before isn’t going to necessarily work today. In fact, engaging in some of these formerly accepted “best practices” may even make your business worse off. Social bookmarking, for example, is not what it used to be. Even low quality links used to be viewed by search engines as links, but not any longer. If you have dozens or hundreds of links from social bookmarking sites, it won’t help your chances with organic search traffic. While del.icio.us may have been your go-to years ago, Reddit has taken its place. The “new” social bookmarking era thrives off of interesting content and commentary from the community, not just upvoted links.

Is social bookmarking even a necessary part of your marketing strategy? No, it definitely does not need to be. However, becoming active at a couple of these and very occasionally dropping your own link seems to be acceptable.

Here is a list of ideas that were acceptable in 2009 for promoting your website. These used to work! Now, not only are some of these methods defunct, but they can hurt you. Again, this is a list of what was acceptable in 2009, not today:

  • Social Bookmarking (think de.lici.ous, Reddit, StumbleUpon)
  • Article Marketing (sites like EzineArticles which allowed a link at the bottom of the article to your content)
  • Online Directories – These were once a place to leave your link and run. Essentially they were spam mills, or they turned into that anyway.
  • Blogging – Adding a blog to your website can enhance your website in ways only limited by your creativity. When they say “content is king,” they really mean blogs, because that’s where most of the content is.
  • Squidoo – Now defunct, a multi author blog site which was rolled into another site called Hubpages, no longer allows promotion of your own website through linking. If you used to use a site like Squidoo or Hubpages, consider starting up your own blog by repurposing your old content to start.
  • MySpace – Low traffic levels and interest today, but back then it was the top of the social media heap. How quickly things can change!
  • Facebook – Grown considerably since 2009 and a must for promotion. Keep in mind Facebook is often an EQUAL source of traffic as Google. That’s crazy to think about if you have been writing online for a long time and can remember when Google accounted for 90% of most traffic.
  • Forums – Not much has changed with forums. This is great news, because it’s reliable, and won’t be going anywhere in the foreseeable future.
  • Email Marketing – Grow a subscriber list and stay in touch. Like forums, emails are also not going anywhere soon.
  • Email Signatures – Make sure it’s a good one. Effective email signatures should link to all of your major points of interest.
  • eBay – No longer a valid traffic source, but Ebay used to allow links from your About Me page. Not anymore.
  • Classified Online Ads – Can still be effective for traffic, but not for SEO value.
  • YouTube – Even better than it was in 2009, YouTube has grown as more people consume video content. Text links can appear in videos and underneath in the description.

StumbleUpon

For a minute, let’s talk about StumbleUpon. While this site will not make or break your site, it still delivers traffic consistently after all these years. StumbleUpon works as a simple thumbs up/ thumbs down voting system on every webpage. Install the app or use the toolbar to thumbs up/down any content that you come across. StumbleUpon will deliver fresh links based on what you have liked (thumbs up). By continuously using StumbleUpon, you can occasionally add your own content into the mix (try to do this very sparingly). This will increase the likelihood of your content being seen by other stumblers.

Reddit

As the most popular social bookmarking site today, Reddit has risen above the rest, with over 164 million visitors . While Digg, de.licio.us, and Diigo have fallen in recent years, Reddit thrives off of unique content that you can’t find anywhere else. Reddit thrives off of its “subreddits,” which are smaller communities within the larger Reddit site. And by smaller, that may mean big. For example, the Game of Thrones subreddit has over 1 million members, while the “funny” subreddit has 17 million members, and gaming has 16 million.
So where does Reddit fall into your content marketing efforts? You can post your own content, but Reddit users are going to be very wary of you if you overdo it. The wise rule of thumb when posting your own content here and elsewhere on similar bookmarking sites is keep it to less than 1 in 10.

Blogging

Blogging can also be a very effective marketing tool. It’s also free, and you can earn money from your blog by including AdSense ads, recommended Amazon products, digital products, or your own products for sale on your site. Provide fresh, relevant content on your blog, and be sure to link it to your personal site or what you’d like your reader to do most (sign up for a newsletter, visit your Ebay store, buy an ebook, or whatever it is you’d most like your visitors to do).  Search engines also value blogs that are updated with high quality content. While quantity doesn’t trump quality, the intersection of both is where you’ll reap the biggest benefits.

How exactly do you market your website or business with a blog?

That’s a good question, and it’s easy to get caught up with writing content that won’t benefit your site in any way. Always have your end goal in site when you write a post, but keep in mind what types of content your readers will find helpful. Start by writing out a dozen questions that your readers might have, and center your first posts around those. Flesh out more posts as you think of more questions, and field questions from communities. You might even find some in your blog comments, Facebook page, or forums. Google search suggest is also a good tool for finding popular searches in your niche.

Here’s an example. Let’s say you sell designer brands on Ebay, and you want to market your store through blogging. Setting up a blog where you talk about each designer brand, focus on new product lines and individual products, and highlight ways to match products together can be an interesting way for readers to get to your content. Link to individual items within your Ebay store to accomplish certain styles to direct potential buyers to your store, and you’ll see an increase in traffic and conversions. Not only that, but you could see a boost in social media and search engine traffic.

Facebook

Facebook, which offers paid and organic posts, is a complex beast. While anyone can succeed with persistent posting and engagement, Facebook is a commitment that can pay off. The reach of Facebook is undeniable today, as it shares almost an equal share of referrals to popular websites as Google. While you may not be in control of how Google perceives your website, you can entirely be in control of how your website is promoted and seen on Facebook.

“To create an audience for a book I wrote, I mailed out free copies to beauty and nail salons across the United States. My reasoning was to try to get the product into the hands of the people most likely to use it. It didn’t lead to any direct sales as they already had the book but it has allowed me build an audience and over time sell books. This has worked far better than Facebook ads or Digg(completely filled with spam now), although StumbleUpon is pretty decent. No short cuts, it takes time and then even more time.”

Email Marketing/Subscriber List

Capture a list of interested potential clients

Email Marketing is one of the best proven ways to retain customers that have already purchased from you, and to to keep a visitor interested in your content once they’ve visited just once. Instead of having the majority of your visitors to bounce from your website never to be heard from again, building an email newsletter campaign that they can subscribe to will help retain some of those initial hard-earned visitors.

Former customers also will likely want to hear from you again. If they were interested in enough to make a purchase, they could be interested enough to become a repeat customer.

When composing your campaign, This is where most email marketing campaigns fail.

Email marketing is not just a spammy email with some simple links to products or pitch to “come buy my stuff!” People want to be information, and they want to see your expertise. Provide good content to your email, some interaction, some graphics, even a giveaway, along with a punchy, effective headline, and you’ll see traffic flowing from your sent emails.

Set up an opt-in subscriber email list. If you’re using a third party website to sell products, those sites may have email marketing campaigns built in for you (think Ebay, CafePress or Etsy). If you have your own site, try using MailChimp or any one of the top recommended email marketing companies. They should provide a good email service that’s easy to customize and appears very professional. Often times, they’ll allow you to send a certain number of emails per month for free, so that should get you going for a little while.

Some ideas of things to add to your emails:

  • Seasonal recipes (think of how your target audience may react and add accordingly)
  • Coupons for your items
  • Live event, if applicable
  • Giveaways or contests, announcing the previous winner in each email (this will build buyer trust that this content is legitimate)
  • Graphics that relate to your products, especially sharable ones
  • Seasonal graphics, slogans and sayings
  • An interactive poll
  • Feedback from readers and buyers
  • News of any special that you may be running
  • Related articles, links or stories included in your email
  • Suggestions, product reviews, monthly tips, anything that your readers may find useful, entertaining or relevant
  • A limited time offer that expires within a certain timeframe, so readers will feel they need to act sooner than later

Fill Out All of Your Online Profiles

Your online profiles are a landing page for your business in Google, and that’s whether you set it up or someone else does. If you have a brick and mortar business, you will quickly find that Yelp, Google Reviews, and Facebook will all play a part in your success. If you don’t set up a presence on these sites, you will be partially out of control of how your business is perceived. On Yelp, you can add business information, and reply to complaints and compliments. Facebook gives you even more flexibility by allowing you to curate the content on your page. Google Reviews will give searchers much more information about your business, and even pin it to a Google Map for people to find.

Press Releases

Believe it or not, some people swear press releases have big pull, even today. While this sounds like an old fashioned way to market your business, it’s free, and it still has enormous reach. Think about this: the people that see press releases are the press. Media promotion can pick up on your website or business in unexpected ways. For example, a college student with access to a college university blog may interview a local business owner, and include a link back to the website. It happens more times than you may think, so don’t rule this strategy out!

Anonymous Blog Comment:

“After starting my own businesses, I began to appreciate the field of marketing and promotion. If you take on the task of marketing your business for yourself as opposed to hiring an agency, they you pick up so many skills from what’s effective to what’s not effective. What may be helping an individual in one industry may not help in your particular industry. Marketing helps you advertise your “why am I in business” speech as well. Crafting an elevator speech is effective as well. I am finding that creating a printable newsletter and getting in the public’s face to distribute them may be what I have needed. Now, to keep my potential clients from tossing the newsletters like junk mail, I included interactive activities and well as other helpful information that may cause them to post onto the fridge or cabinet for the future.”

Marketing Without Advertising – One of the best books on advertising I’ve found

I can’t recommend this book enough to anyone that owns a business, or if you’re thinking of owning one. Online marketers should listen to this advice as well. This book points out the faults of traditional advertising, but more importantly, gives specific real life examples to jumpstart your word of mouth advertising (the most important kind of advertising!).

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend

YouTube Marketing – Get hundreds or thousands (or millions!) of interested people on YouTube

 Almost 5 billion views per day. Per day! That’s incredible. YouTube is really the only major purveyor of video content on the web. While creating a great video is a much different craft than written content marketing, it is still incredibly effective, as people prefer to digest their content in all different ways — videos being one of them.

YouTube can drive traffic to your website, but more importantly, you can establish a presence on one of the biggest websites in the world. Depending on your niche, YouTube may be the perfect fit for your marketing strategy. As a nice side bonus, you can also monetize your YouTube content, so you can earn while also marketing your brand.

“Some of the best free advertising will come from others. Generate some buzz, and see if any local newspaper would like to write a story on your start-up. It just takes one publication to establish a reputation, making the next much easier. My business was covered by a university news site and local newspaper. Someone from Entrepreneur Magazine saw the online article and ended up writing a full-page feature on the idea. Start small, but always keep the bigger picture in mind.”

Lure in Traffic with Forums

The great news about forums is that they are much the way they were in the 1990’s. There’s not much new to learn, and the etiquette remains the same. However old school as they may be, you may be underestimating how much traffic you can get from forums. Participating in forums requires some time and involvement. A random spam-by in a forum thread won’t bring any traffic (and could get you banned), especially in comparison to how much you can gain by genuinely contributing. Before posting, if the forum allows, create an avatar (a small picture that will appear next to your forum posts) along with a small, unobtrusive signature line featuring a link to your site. Again, make sure the forum rules allow signature links.

Start by entering the forum and answering posts about something that you might know something about. Adding something worthwhile to the conversation will be much more appreciated than a “thanks for the info” post. After becoming a regular in the forums, users new and old alike may start to follow your link out of natural curiosity…so make your tag line tempting for them to click!

“I created my first e-commerce business in 1999. In 2000 I created a forum around the topic of the business. Five years later I had 50,000 members, many of them customers. I also created a blog and an ebook about the business topic to drive even more traffic. After six years in business I was shipping 1,200 to 1,800 orders per month, and I never paid for advertising.”

Craigslist Ads – Post About Your Business and Services

Craigslist

Guest Blogging

Blogging is a vital way to market your business, but your blog is only one small place in the vast world wide web. Leveraging other people’s blogs can work with guest blogging, which can send new visitors to your website and social media pages. To get a guest post, you’ll need to offer something that the author of the blog will really want: an outstanding post the their readers will love. That’s it. If you can provide that for the author, they should allow an in-content link to your website, and usually to your social media platforms of choice.

Which Methods Should You Implement?

Realistically, you won’t be able to tackle all of these methods, not by yourself at least. If your time spent on marketing is limited, then you should focus on the methods that you will do best with. If you write well, blogging may be best suited for you. If your a social person, Facebook can work wonders. The point is, do what you can, and chip away at the stone slowly but surely. Massive traffic gains won’t happen overnight, but built slowly over time. Persistence will pay off, so choose a few different methods and keep at it. Good luck!

  • Introduction photo of Times Square, New York, woman looking away from an out of focus, blurry background of ads. Kind of symbolic of how most people treat advertising around them! Licensed under Creative Commons 2.0 by vonSchnauzer on flickr.

A pat on the back:

“This is the most useful information I have found to help me and my little website and I just wanted to say THANK YOU. I am just a beginner and this really has given me some excellent pointers (it is now starred as a favorite on my ‘puter as I will definitely be re-reading this)thank you, thank you, thank you. oh and Merry Christmas.” Cathi

**The quoted excerpts listed here are from the former home of this post, but we lost all of the blog comments. These were some of the best that we have decided to feature on this page. If you have a question, idea, or something you’d like to add, please feel free to do so in the comments below!

Also be sure to visit our page featuring more ideas on marketing your small business

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How to Promote Your Ebay Store by Blogging

eBay buyers first and foremost are usually looking for a deal. To increase repeat traffic to your listings, eBay buyers are looking for the total package, a great experience from start to finish..so if they’re satisfied with their first transaction, there’s a possibility they might come back. One way to keep in touch with past and potential customers is through blogging. You’ll be able to promote your store through your own personal blog. Better yet, ask someone else to blog your site or store.

Blogging is definitely one of the better ways to increase traffic to your own website or eBay store, and being on eBay you already have some sort of traffic flowing to your blog. But how can you increase it? The more targeted traffic to your blog, the more possible sales from potential buyers who might slip into your store and make a purchase.

Use keywords.

Not only is there a search bar in the eBay blog, but the search engines can find you as well with good keyword usage. Sprinkle in some items that you sell, maybe your store URL, and other relevant keywords.

Link all over your store and listings.

Leave links to your eBay blog in your listings and you’ll see more traffic headed to your blog. Most will return to your listing, and some will want to return to read more information, perhaps taking a visit to your store? Link throughout your store on any pages you can, even on your listing frame if you’d like.

Offer something unique and different.

There are thousands and thousands of blogs to read, but what makes yours stand out? Would a reader return for more? Is it compelling, well-written, error-free and informative?

Don’t spam.

It’s best to leave great content, and keep your spamming limited, if any. Readers want content, they’ll visit your site based on how they like your blog. Generally, spam and advertisements have negative impacts on the number of readers.

Refrain from a text only post.

Pictures, bullets, numbering or other means of breaking up a page will let readers more quickly scan your blog, absorbing more of your content and providing more interest. Think about it, when you see a large block of text, you may immediately think “boring!” Add some variations and try new things, use your own pictures or creative ways of presenting your blog.

Pay attention to your traffic.

Looking at how many people have viewed your blog is very important. This way, you can see if you’re blogging is paying off, being read, our related to your increase in sales. Maybe it might be time to change up your content, or maybe you have a winning formula! You can also view your my world page to see how many people have viewed that as well.

Blog daily.

Blogging often is one of, if not THE, most imporant part of effective blogging. If you make a great post that has garnered some traffic, you want to follow it up soon with another high quality post. Your readers will appreciate it, and they’ll come to expect it.

Add even more links!

Link in your email signature, forum signature, other blogs, about me page, and you’re certain to see some more traffic.

Be Consistent.

Not only is the regularity of your postings important, but sticking to the topic is something people want to see. For example you have an ebay store, and you post about one of your hobbies, your knowledge of your store items, and maybe some seasonal anecdotes. Sticking to this usual recipe is a good idea, if that’s what people like and it’s getting traffic. If you never get a comment on a post and you’ve posted MANY times on that subject, maybe it’s a dud and it’s time to rethink how you’re wording your posts or titles. Or, it might be time to think of a new regular topic.

Give them something to talk about.

People love controversy, information they can’t find anywhere else, or things that really make them think. They want something that is going to help them in their own lives, or give them something to pass along to someone else. How can you relate this to your products? Only you can know based on what you’re selling, but generally people are in love with secrets. Let them in on some of yours!

Ebay recently deleted their blogs from their systems, leaving thousands of posts suddenly vanished. Use your own blogs, which are free, and you’ll experience more traffic anyway.

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